We manage your Meta Ads
Fractional handles the strategy, creative, and ongoing optimization to grow your business with Meta Ads
Senior-led management
100%
Every Meta Ads account is run by senior media buyers, not account managers reading from a script.
How we can help
Meta ads built to turn ad spend into customers, not just clicks.
Our senior media buyers run your ad accounts for you, start to finish.
Our account, tracking, and campaigns are fully built and launched by us, any setup on your end is fully guided.
See exactly how much is being spent every day. You own the ad account, we just manage it.
Every asset we build is fully owned by you. We don't hold your campaigns hostage to keep you as a client.
What's Included
Everything you need to turn scrolls into customers
From retargeting to creative testing, here's what's included in every Meta Ads plan - no upsells, no add-ons
Retargeting Included
Every click gets a second chance
Most ad clicks never come back without retargeting — people who almost converted scroll on and disappear. We layer retargeting into every Meta Ads campaign from day one, so your ad spend keeps working long after the first impression.
Continuous Optimization
Performance that improves, not drifts
Campaigns set up once and left alone quietly lose performance as audiences and creative go stale. We continuously test and refresh your Meta Ads campaigns so performance gets better over time instead of quietly declining.
May 1 - 31 • Meta Ads Spend
$
8,916
/ $10,000
Ad #1
May 1 - May 31
$4,568
Ad #2
May 1 - May 31
$3,457
Ad #3
May 1 - May 31
$891
Ads Performance
May 1 - May 31
1,824
+8.5%
Conversions
Conversion Tracking
See exactly what your ad spend is yeidling
Likes and impressions don't tell you if your ad spend is working. We track every campaign against a defined action — a call, a form, a booking — so you always know what's converting, not just what's getting seen.
Meta Ads • Campaign - Fall Sale
Ads Optimization
May 1 - May 31
Ad #1
Ad #2
Ad #3
Ad #4
Ad #5
Ad #6
Ad #7
Ad #1
Conversions: 12
Ad Spend: $346
Ad #2
Conversions: 12
Ad Spend: $346
Ad #3
Conversions: 12
Ad Spend: $346
Ad #4
Conversions: 12
Ad Spend: $346
Ad #5
Conversions: 12
Ad Spend: $346
Ad #6
Conversions: 12
Ad Spend: $346
Ad #7
Conversions: 12
Ad Spend: $346
Budget Management
Performance that doesn't fade
The same creative shown too long stops converting, even to the right audience. We continuously test new creative and rotate it in before performance drops, so your campaigns stay fresh instead of fatigued.
We save you time, so you can spend it growing.
When the people leading your work have done it a hundred times before, it gets done right the first time. No back and forth, no fixing it later, just the time back and the results to grow with.
How it works
How our meta ads plan works
Step 1
Today
Book a discovery call
We start with a free call to learn about your business, current advertising efforts, and goals for your business. No pressure, no obligation.
Step 2
This week
We audit or build your account
If you're already running Meta Ads, we audit your account for what's working and what's wasting spend. If you're starting fresh, we build your campaign structure, audiences, and creative plan from the ground up.
Step 3
Next week
Launch with a clear plan
We scope your goals into a clear plan, recommend a budget to achieve them, and tell you when to expect results — so nothing is a surprise before you commit to launching.
Testimonials
The proof is in who keeps coming back
Real results from businesses who stopped managing vendors and started working with one team.
"Fractional Creative is fast and reliable. Constantly surpassing our expectations and designed and developed complex websites in what seemed to be in a blink of an eye. 10/10 recommend.”
- Charles Grant
"Working with Fractional Creative has been a great experience. Their professionalism and attention to detail have helped turn our Google and Meta Ads into a dependable, Canada-wide sales engine, delivering consistent results while staying true to the Softub brand."
— Wayne Fraser
"We didn’t have the time or energy to manage another tool or project, and Fractional handled everything from setup to launch. The site looks professional, and knowing it’s managed for us has been a huge weight off our plate."
— Jocelyn Madden
FAQ
Frequently asked questions
Quick answers to common questions about how our services work, what to expect, and whether it’s a good fit for your business.
Still have questions?
Can you take over an existing Meta Ads account?
Yes — we regularly audit and take over existing Meta Ads accounts, reviewing account history and current campaigns before making changes so what's already working isn't disrupted.
Do you manage the ad budget, or just the Meta Ads campaigns?
We manage Meta Ads campaign strategy, creative, and optimization for a monthly management fee. Ad spend is billed directly through Meta and paid separately from management fees.
How much should I budget for Meta Ads?
Meta Ads budgets depend on your industry, audience size, and goals. On a free scope call, we review your market and recommend a starting budget for your Meta Ads campaigns.
How is Meta Ads retargeting different from Google retargeting?
Meta Ads retargeting uses custom audiences built from your website visitors, email list, or ad engagement to show follow-up ads across Facebook and Instagram, rather than the display network Google retargeting relies on.
What does Fractional's Meta Ads management include?
Meta Ads management covers strategy, campaign setup, creative direction, and ongoing optimization across Facebook and Instagram, including retargeting through custom audiences.