We manage your Google Ads
Fractional handles the strategy, setup, and ongoing optimization to grow your business with Google Ads
Senior-led management
100%
Every Google Ads account is run by senior media buyers, not account managers reading from a script.
How we can help
Google ads built to turn ad spend into customers, not just clicks or vanity metrics.
Our senior media buyers run your ad accounts for you, start to finish.
Our account, tracking, and campaigns are fully built and launched by us, any setup on your end is fully guided.
See exactly how much is being spent every day. You own the ad account, we just manage it.
Every asset we build is fully owned by you. We don't hold your campaigns hostage to keep you as a client.
What's Included
Everything you need to turn searches into customers
From retargeting to bid management, here's what's included in every Google Ads plan .
Retargeting Included
Every click gets a second chance
Most ad clicks never come back without retargeting — visitors who almost converted disappear for good. We layer retargeting into every Google Ads campaign from day one, so your ad spend keeps working long after the first click.
Continuous Optimization
Performance that improves, not drifts
Campaigns set up once and left alone quietly lose performance as keywords, audiences, and bids go stale. We continuously test and adjust your Google Ads campaigns so performance gets better over time instead of quietly declining.
May 1 - 31 • Google Ads Spend
$
8,916
/ $10,000
Ad #1
May 1 - May 31
$4,568
Ad #2
May 1 - May 31
$3,457
Ad #3
May 1 - May 31
$891
Ads Performance
May 1 - May 31
1,824
+8.5%
Conversions
Conversion Tracking
See exactly what your ad spend is yeidling
Clicks and impressions don't tell you if your ad spend is converting. We track every campaign against a defined action — a call, a form, a booking — so you always know what's converting, not just what's getting clicked.
Google Ads • Campaign - Fall Sale
Ads Optimization
May 1 - May 31
Ad #1
Ad #2
Ad #3
Ad #4
Ad #5
Ad #6
Ad #7
Ad #1
Conversions: 12
Ad Spend: $346
Ad #2
Conversions: 12
Ad Spend: $346
Ad #3
Conversions: 12
Ad Spend: $346
Ad #4
Conversions: 12
Ad Spend: $346
Ad #5
Conversions: 12
Ad Spend: $346
Ad #6
Conversions: 12
Ad Spend: $346
Ad #7
Conversions: 12
Ad Spend: $346
Budget Management
Every dollar goes where it performs best
Spend split across too many keywords or audiences dilutes the data every campaign needs to perform. We actively shift your budget toward what's working and away from what isn't, so it's never sitting in underperforming campaigns.
We save you time, so you can spend it growing.
When the people leading your work have done it a hundred times before, it gets done right the first time. No back and forth, no fixing it later, just the time back and the results to grow with.
How it works
How our google ads plan works
Step 1
Today
Book a discovery call
We start with a free call to learn about your business, current advertising efforts, and goals for your business. No pressure, no obligation.
Step 2
This week
We audit or build your account
If you're already running Google Ads, we audit your account for what's working and what's wasting spend. If you're starting fresh, we build your account structure and media plan from the ground up.
Step 3
Next week
Launch with a clear plan
We scope your goals into a clear plan, recommend a budget to achieve them, and tell you when to expect results — so nothing is a surprise before you commit to launching.
Testimonials
The proof is in who keeps coming back
Real results from businesses who stopped managing vendors and started working with one team.
"Fractional Creative is fast and reliable. Constantly surpassing our expectations and designed and developed complex websites in what seemed to be in a blink of an eye. 10/10 recommend.”
- Charles Grant
"Working with Fractional Creative has been a great experience. Their professionalism and attention to detail have helped turn our Google and Meta Ads into a dependable, Canada-wide sales engine, delivering consistent results while staying true to the Softub brand."
— Wayne Fraser
"We didn’t have the time or energy to manage another tool or project, and Fractional handled everything from setup to launch. The site looks professional, and knowing it’s managed for us has been a huge weight off our plate."
— Jocelyn Madden
FAQ
Frequently asked questions
Quick answers to common questions about how our services work, what to expect, and whether it’s a good fit for your business.
Still have questions?
What industries do you work with for Google Ads management?
We manage Google Ads and retargeting campaigns for businesses across industries including healthcare, professional services, and e-commerce, with experience navigating platform-specific ad policies where they apply.
Can you take over an existing Google Ads account?
Yes — we regularly audit and take over existing Google Ads accounts. We review the account's history and current setup before making any changes, so campaigns that are already performing well aren't disrupted.
Do you manage the ad budget, or just the Google Ads campaigns?
We manage Google Ads and retargeting campaign strategy, setup, and optimization for a monthly management fee. Ad spend goes directly to Google and is billed separately, so you always know exactly what's going to media spend versus management fees.
How long before I see results from Google Ads management?
Google Ads search campaigns can generate leads within the first few weeks, but an account typically needs 4-8 weeks of data before optimization meaningfully improves performance. Retargeting campaigns usually show value as soon as there's enough site traffic to build a retargeting audience.
What's the difference between retargeting and regular Google Ads?
Regular Google Ads campaigns — search and display — target people actively searching or browsing based on keywords and interests. Retargeting specifically targets people who already visited your site or engaged with a previous ad, showing them follow-up ads to bring them back and convert.
How much should I budget for Google Ads management?
Google Ads and retargeting budgets vary by industry, goals, and competition. On a free scope call, we review your market and recommend a starting ad budget that gives your campaigns enough data to optimize properly.