Grow your business with internal media buying
Get senior-level media buying without hiring full-time or paying large agency retainers. We handle ongoing optimization so you can spend less time on ads and more time running your business.
How we can help
Media buying built to turn ad spend into customers, not just clicks or vanity metrics.
Our senior media buyers run your ad accounts for you, start to finish.
Our account, tracking, and campaigns are fully built and launched by us, any setup on your end is fully guided.
See exactly how much is being spent every day. You own the ad account, we just manage it.
Every asset we build is fully owned by you. We don't hold your campaigns hostage to keep you as a client.
What's Included
We get your brand infront of the specific audience you need
Retargeting Included
Every click gets a second chance to convert
Most ad clicks never come back without retargeting, visitors who almost converted disappear for good. We layer retargeting into every Google & Meta campaign from day one, so your ad spend keeps working long after the first click.
Continuous Optimization
Performance that improves, not drifts
Campaigns set up once and left alone quietly lose performance as keywords, audiences, and bids go stale. We continuously test and adjust your Google & Meta campaigns so performance gets better over time instead of quietly declining.
May 1 - 31 • Google & Meta Spend
$
8,916
/ $10,000
Ad #1
May 1 - May 31
$4,568
Ad #2
May 1 - May 31
$3,457
Ad #3
May 1 - May 31
$891
Ads Performance
May 1 - May 31
1,824
+8.5%
Conversions
Conversion Tracking Included
See exactly what your ad spend is producing
Clicks and impressions don't tell you if your ad spend is converting. We track every campaign against a defined action (a call, a form, a booking) so you always know what's converting, not just what's getting clicked.
Your Ads • Campaign - Fall Sale
Ads Optimization
May 1 - May 31
Ad #1
Ad #2
Ad #3
Ad #4
Ad #5
Ad #6
Ad #7
Ad #1
Conversions: 12
Ad Spend: $346
Ad #2
Conversions: 12
Ad Spend: $346
Ad #3
Conversions: 12
Ad Spend: $346
Ad #4
Conversions: 12
Ad Spend: $346
Ad #5
Conversions: 12
Ad Spend: $346
Ad #6
Conversions: 12
Ad Spend: $346
Ad #7
Conversions: 12
Ad Spend: $346
Budget & Bid Management
Every dollar goes where it performs best
Spend split across too many keywords or audiences dilutes the data every campaign needs to perform. We actively shift your budget toward what's working and away from what isn't, so it's never sitting in underperforming campaigns.
We save you time, so you can spend it growing.
When the people leading your work have done it a hundred times before, it gets done right the first time. No back and forth, no fixing it later, just the time back and the results to grow with.
How it works
How our media buying plan works
Step 1
Today
Book a discovery call
We start with a free call to learn about your business, current advertising efforts, and goals for your business. No pressure, no obligation.
Step 2
This week
We get set up and get to work
If you're already running ads, we audit your accounts for what's working and what's wasting spend. If you're starting fresh, we build your account structure and media plan from the ground up.
Step 3
Next week
Build and go live
We will scope out your goals and create you a clear plan of what we'll do. We will recommened a budget to acheive your goals, and when to expect results so nothing is a surprise before you commit to launching your ad campaigns.
Testimonials
The proof is in who keeps coming back
Real results from businesses who stopped managing vendors and started working with one team.
"Fractional Creative is fast and reliable. Constantly surpassing our expectations and designed and developed complex websites in what seemed to be in a blink of an eye. 10/10 recommend.”
- Charles Grant
"Working with Fractional Creative has been a great experience. Their professionalism and attention to detail have helped turn our Google and Meta Ads into a dependable, Canada-wide sales engine, delivering consistent results while staying true to the Softub brand."
— Wayne Fraser
"We didn’t have the time or energy to manage another tool or project, and Fractional handled everything from setup to launch. The site looks professional, and knowing it’s managed for us has been a huge weight off our plate."
— Jocelyn Madden
FAQ
Frequently asked questions
Quick answers to common questions about how our services work, what to expect, and whether it’s a good fit for your business.
Still have questions?
Can you take over an existing Meta Ads account?
Yes — we regularly audit and take over existing Meta Ads accounts, reviewing account history and current campaigns before making changes so what's already working isn't disrupted.
Do you manage the ad budget, or just the Meta Ads campaigns?
We manage Meta Ads campaign strategy, creative, and optimization for a monthly management fee. Ad spend is billed directly through Meta and paid separately from management fees.
How much should I budget for Meta Ads?
Meta Ads budgets depend on your industry, audience size, and goals. On a free scope call, we review your market and recommend a starting budget for your Meta Ads campaigns.
How is Meta Ads retargeting different from Google retargeting?
Meta Ads retargeting uses custom audiences built from your website visitors, email list, or ad engagement to show follow-up ads across Facebook and Instagram, rather than the display network Google retargeting relies on.
What does Fractional's Meta Ads management include?
Meta Ads management covers strategy, campaign setup, creative direction, and ongoing optimization across Facebook and Instagram, including retargeting through custom audiences.
What industries do you work with for Google Ads management?
We manage Google Ads and retargeting campaigns for businesses across industries including healthcare, professional services, and e-commerce, with experience navigating platform-specific ad policies where they apply.